Importance of cover letters in job applications. See insights from employers, tips for writing effective cover letters, and personalising your application.
Our advice on cover letters
Hiring manager views can vary on cover letters from employer to employer. However, if a cover letter is requested in the job listing – our advice is clear: write one.
Submitting a cover letter demonstrates your attention to detail and shows you’ve taken the time to understand and respond to the employer’s specific requirements. It signals a level of commitment to the opportunity that can distinguish you from other applicants.
Employers often use cover letters to gauge the unique qualities, skills, and personality traits that you could bring to the role. While your CV provides essential details, the cover letter is your chance to personalise your application and make a compelling case for why you are the right fit for the role.
To ensure your cover letter hits the mark, consider the following tips:
| Do | ||
|---|---|---|
| Keep it clear and concise – aim for one page. | Customise each cover letter to align with the specific job requirements. | Showcase creativity and emphasise your distinct skills and interests to make a memorable impression. |
| Use a formal letter format, including proper date and addresses. | Address the letter to a specific person whenever possible, using ‘Dear Ms./Mr. [Last Name]’ or ‘Dear Hiring Manager’ if unsure. | Proofread your letter meticulously or have someone else review it before submission. |
| Don’t | ||
|---|---|---|
| Send a generic cover letter for all applications. | Replicate points and phrases from your CV’s personal statement. | Be too friendly or overly casual |
| Exceed one A4 page in length. | Include irrelevant information that does not pertain to the job requirements. | leave the opportunity blank. If in doubt, always write one. |